NYC DOH, Prophylactics go viral

Well it looks like everyone’s jumped on the facebook bandwagon. (We’d like to take credit for connecting issues in public health and facebook.The facebook page is the latest phase in a campaign that started in 2007, when New York City launched the nation’s first branded city condom.  This lastest marketing campaign is hoping that this Valentine’s Day New Yorker’s will become a fan of the NYC Condom – on Facebook. By visiting the new page, New Yorkers can send e-condoms to their friends (log in needed) and spread the word about safe sex and link to information on where to find condoms. The Health Department will also host a virtual event on Facebook, where New Yorkers can say they will use a condom and invite their friends to do the same.   You can view the full press release by clicking here.

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